BRAT CAMPAIGN GRAPHIC HERE – Landscape
Park Picture??
BRAT has always been about more than the ride. This fundraiser exists to support the parks and partners that make this week possible – including David Crockett State Park, Cedars of Lebanon State Park, the Cumberland Trail, and the Tennessee Park Rangers Association. Funds raised through this campaign help improve and protect these places, whether that means repairing trails, restoring damaged areas, enhancing park facilities, or supporting the rangers who care for them every day. These are the landscapes we ride through, gather in, and return to year after year. This is our chance, as a community, to give back to the places that give BRAT its meaning.
In the past, funds raised from this event have helped:
- Purchase trail equipment for the Cumberland Trail that has been vital in continuing to build the trail. Learn more about the Cumberland Trail HERE!
- Support Rangers through the TPRA Scholarship Program. Scholarships awarded to Rangers provide financial support to attend various training opportunities that the department does not fund.
- In 2024 the BRAT went to Cumberland Mountain State Park. The BRAT was able to donate $15,000 to the park, which was utilized to purchase and install a new bridge on the Pioneer Trail.
Picture of projects and Rangers.
How to participate:
- Become a Fundraiser in Pledge Reg. If you are already registered for the 2026 BRAT, you already have a fundraising page! You can access your page HERE. Be sure to share with friends and family so they can help you reach your goal!
- Donate to a Fundraiser in Pledge Reg. If you want to support a friend who is already a fundraiser, you can visit the Pledge Reg page HERE and click “Donate to a participant or Team” and then type in their name and click “search”. Then follow the instructions for online donation.
- Donate directly to the organization. This can also be done on Pledge Reg HERE by clicking the “Donate to this Organization” button.
TIER GRAPHIC HERE – should be landscape
Tier 1 – BRAT Supporter ($50)
Show your support for BRAT and Tennessee State Parks with digital recognition and donor appreciation.
Tier 2 – Ride Partner ($150)
Get closer to the ride with insider updates and exclusive donor-only BRAT swag.
Tier 3 – Route Champion ($250)
Go behind the scenes with a guided route preview ride alongside BRAT leadership.
Tier 4 – SAG Stop VIP ($500)
See your name on the route and be celebrated as a key supporter during BRAT 2026.
Tier 5 – Ride Insider ($750)
Recover like a pro with VIP perks—including a complimentary massage during BRAT.
Tier 6 – Route Captain ($1,000)
Help shape the future of BRAT with exclusive access, design input, and VIP experiences.
Tier 7 – Legacy Partner ($2,500)
Leave a lasting mark on BRAT with premier recognition and a personalized jersey honoring your impact.
GRAPHIC CARDS THAT GO INTO DETAIL ABOUT EACH TEIR – square or close to it
How You Can Fundraise Successfully
Fundraising doesn’t have to be complicated—riders who start early and keep it personal raise the most support. A few simple steps can make a big difference.
Start early.
Give yourself time to build momentum. Early fundraising takes the pressure off and gives supporters more chances to say yes.
Tell your “why.”
Share what BRAT means to you—whether it’s the community, the challenge, or supporting Tennessee State Parks. People give to people, not just causes.
Share on social and email.
Post regularly on social media and send personal emails or messages. A mix of both helps you reach different audiences.
Ask more than once.
Not everyone sees your first post. Friendly reminders are okay—and often necessary—to reach your goal.
Thank your donors.
A quick thank-you goes a long way. Public shoutouts, personal messages, or updates help donors feel connected to your ride and its impact.
PROGRESS BAR GRAPHIC HERE – Landscape (current total $535 out of $15,000)